A major part of writing user stories is adding the acceptance criteria. In fact, acceptance criteria is used for so many other engineering projects. Sometimes referred to as UAT or end-user testing, whatever it is named, its a key communication tool for successful project launches.

Find out why content marketing is the key to all your marketing efforts to attract and engage customers.

Learn how to avoid common issues with marketing such as where to focus when you don’t have a big budget in our blog.

What is Scrum and what is Kanban, and on what types of projects are they best used? These Agile Methodology derivatives are five times more widely used than other techniques. Find the right Agile method that will make your team more productive and working smoothly.

To help those who may be looking to the new year with anticipation, we offer this blog - The importance of incorporating gratitude into your business.

Communicating directly through email allows a business to build a relationship with their customers which results in an increase in customer loyalty. Email marketing allows you to stay connected. And, it is one of the most effective ways to drive sales even for those with strict budgets.

Most businesses will need to have an online presence, such as a website, so they can continue to acquire new customers and support their existing ones. You can no longer think of your business as either online or not.

Don’t wait to build your community when your product is ready. Jump start your efforts and reap the benefits of learning from your early adopters.

This article is written for those that are new to using Agile for marketing, project management or software applications, and for those who have used it for years, but may be interested in learning more.

Posting ad-hoc on social media is an easy approach to promote your company product, but is it the most effective way? Save time, effort, and money with a cost-effective and more efficient way to reach your prospective customers with integrated marketing.

Did you know you can measure your product market fit? In a couple of different ways too! Ask your customers if they could live without your product or service. Or, ask them eight probing questions before and after they use your product. Get more details from our article.

Every startup CEO wants to have that one-liner that grabs the attention of a VC. How do you get that?

Recently we worked with a couple of clients whose social media activity had died for one reason or another. Check out the four steps we used to restore engagement with their social media.

But there is one more thing...what NOT to forget when creating your pitch deck.