A minimum viable product is a mock up, prototype, or scaled down version of your product. It allows a startup to show potential customers what the product does and how it will solve their problems. It also helps the teams learn about what works and what needs to be improved.

Pre-launch marketing is the marketing you do before your new product (or service) becomes officially available. It helps you create awareness of your product, build some anticipation and buzz around your upcoming launch and generate valuable leads.

Pre-launch marketing is the marketing you do before your new product (or service) becomes officially available. It helps you create awareness of your product, build some anticipation and buzz around your upcoming launch and generate valuable leads.

Are you contemplating building an MVP? Not sure exactly what one is or what the benefits might be? Minimum viable products are built to help your startup get off the ground in the right direction. They are built for your early adopters.